Each television commerical takes a light hearted look at local everyday opportunities to be active. Most South Australians will be able to identify with the commericials featured in the new be active campaign, which aims to positively influence people's intentions to be active. So are you taking every opporutnity to be active?
Shopping centre car parking››
This commercial illustrates that driving around a busy car park looking for the ultimate car park near the front of the shopping centre is not only inactive and time consuming, but it is also stressful. The quicker, more active and healthier option is to find a park further away and walk.
Children playing ››
This commercial encourages young people to spend less time on electornic media for entertainment, such as computer games, TV and the internet and more time playing and being active.
Walking car through traffic ››
This commerical illustrates the time and health benefits of walking to work for short journeys instead of driving. The be active walking car passes through traffic jams with ease.
Taking the stairs instead of the elevator ››
This commerical promotes the choice to take the active option in our daily lives. In this case it highlights the choice to take the stairs instead of the elevator. Little things can make all the difference and you will experience a range of benefits to your health and wellbeing.
If you have trouble hearing the ads, please download Quicktime here.
|
